Elijah Norton

 Founder, Executive Chairman, and President

Elijah Norton founded the company’s predecessor in 2011. As the original founder, Elijah has overseen the organization grow from its inception with only 2 employees in 2011 to a group of companies that generates over $200MM per year in annual revenue, serves thousands of customers per year, and employs over 100 people.

Elijah originally started out the organization as an agent selling F&I products that were administered by other F&I providers; however, as the business grew in 2014, he decided to start a better F&I provider company in response to him feeling that their offerings, customer service, and claims were poorly handled.

As Executive Chairman and President, Elijah’s role is to grow the business both domestically in the United States and internationally and service and cultivate the relationships we have with our business partners. Elijah plays a personal role in developing our business relationships and prides himself on being very easily accessible to our business partners.

In recent years, Elijah has established a track record of successfully expanding Veritas into multiple global markets. In 2020, Elijah began the process to expand Veritas’ business into the Canadian and Chilean South American marketplaces. At the beginning of 2024, Elijah successfully oversaw the acquisition of the largest shareholding position in WAGAS SA, a leading MGA of Extended Warranties and GAP in the European Union. Towards the end of 2024, Veritas successfully established a South African subsidiary, Veritas Global Protection South Africa.

Elijah was born and raised in Kansas City, Missouri, but is now proud to call Arizona his home. He currently maintains a primary residence in Phoenix, Arizona. In his free time, Elijah enjoys traveling, hiking, and is a history buff. He was named after, and is a direct descendant of, Elijah Hise Norton, who was a US Congressman during the civil war.

Elijah is a licensed insurance agent in every US state as well as Puerto Rico and owns and operates several other successful businesses.

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Joe brings a wealth of experience and leadership to Veritas Global, with a proven track record across the energy, oil and gas, and automotive industries. His diverse expertise spans business development, operations, sales, and marketing, with notable achievements in driving growth and operational excellence. He also has a considerable background in finance. Joe has been CEO of Veritas since 2019.

Prior to working for Veritas, Joe served as the EVP of Business Development for a large solar energy company. He also served as the COO of a fortune 500 energy company. Joe has also worked and has extensive experience as an EVP of Finance for a large energy company. Early in Joe’s career, he worked in finance for Boeing Corporation – overseeing finance, operations, technical sales, government contract procurement, and legal operations.

As CEO of Veritas, Joe is responsible for overseeing all of the operations, financial infrastructure, claims, and business development. Since joining our the Veritas team, Joe has also aided in our international expansion – including being an integral part in the acquisition of shares of WAGAS SA for an eight-figure amount. In addition to our Executive Chairman, Joe is responsible for seeing nearly 50% year-over-year growth for the Veritas group of companies. Joe prides himself on being available and accessible to all Veritas partners and working with the rest of the Executive Team to develop creative solutions to market problems.

Joe holds multiple degrees – including a MBA from Saint Louis University, Masters of Security Analysis and Portfolio Management from Creighton University, Graduate Certificate in Sales and Negotiations from the University of Notre Dame, and a Bachelor’s of Science in Finance from Lindenwood University. Joe is an avid soccer fan and participated in several national championships, including winning a collegiate national soccer championship during college.

In his free time, Joe loves to snowboard and spending time with his wife and kids.

Tracee L. Norfleet

General Counsel

Tracee serves as Veritas Global Protection’s general counsel. As general counsel, she is responsible for representing the company’s legal interests.

Tracee attended the University of Missouri–Columbia and graduated with a Bachelor’s Degree in 2003 and an MBA in 2007. She also received her Juris Doctor from the University of Missouri–Columbia School of Law in 2007. Tracee was admitted to the Missouri Bar in 2007 and the Kansas Bar in 2008. Prior to joining Veritas, she worked as an associate at several different defense law firms in the Kansas City metropolitan area.

Tracee is an expert on debt collection law and has authored two publications—Collecting from LLCs and Corporations and Collections of Judgements in Missouri.

In addition to her work with a debt collection firm, Tracee also worked in the civil rights defense litigation field.
Her work in diverse fields of business law makes her an excellent addition to the Veritas team. She was named a “Super Lawyers Rising Star” in 2016.

Tracee resides in Kansas City, Missouri, with her husband, Robert (who is also an attorney), and two children, Alexandra and Braxton.

In addition to being a devoted mother, Tracee was formerly an NFL cheerleader for the Kansas City Chiefs, and she currently serves as a cheerleading coach for the Kansas City Chiefs.

Bonnie Hernandez

Controller

Bonnie Hernandez brings 35 years of accounting, operations, and managerial experience to Veritas Global Protection Services Inc. Prior to working on our team, she began her career working as an office assistant, progressing to a paralegal assistant, office manager, executive assistant, tax accountant, full-charge bookkeeper, accounting manager, senior accountant, and now assistant controller. Her years of education (maintaining a 4.0 GPA) have focused on accounting and taxes, and she has excelled in exactness and integrity. 

As Controller, Bonnie ensures the accuracy of all day-to-day accounting functions and is responsive to the needs of our entire team. She is also responsible for advancing our Accounting Team to adapt to all future growth and needs. She believes that her job is to provide quick and accurate information to everyone in need. Her integrity, attention to detail, precision, and dedication make her an asset to our team.

In her free time, Bonnie is an avid gardener. She also plays tennis and enjoys being in the heat and the desert sun.

Zachary Peters

Assistant Claims Manager

Zachary started out as a technician apprentice directly out of high school. He worked his way up to becoming a Line Technician and a Used Car Reconditioning Lead Technician 12 years ago.

His career as an Automotive Claims Adjuster began 3 years ago with one of our competitors. He joined our team in 2018, and through hard work and dedication, he became the Assistant Claims Manager. His 12 years of automotive experience make him an excellent fit for the position.

As Assistant Claims Manager, his responsibilities include supervising our staff of claims adjusters, training, coaching, and maintaining customer and client satisfaction.

In his free time, Zac enjoys working on his own personal vehicles and playing basketball. He is an avid basketball fan and has competed internationally.

Dominique Canales

Client Support Manager

Dominique is the head of Veritas Global Protection’s Client Support Department. She started with the company in 2016 and has worked her way up to her current position through excellent service.

Prior to joining the Veritas team, Dominique worked in various positions in an automotive dealership, including sales, finance, and service; so she has extensive experience that she uniquely brings to her position. Understanding how clients and dealers feel throughout the car-buying experience and the process after the sale allows her to see all points of view for each person involved in all settings.

In her free time, Dominique enjoys hiking, four-wheeling, and experiencing local cultures and cuisines.